The Logo of TDAP

Creating an Icon for TDAP

Fundamentally a brand is the icon of an organization that serves to develop its identity. It further helps define and establish what the organization stands for in terms of its vision, mission and core values, and makes it recognizable in a continuum rather than a snapshot.

The elements of the new TDAP logo, in addition to being an expressive, unique and internationally admirable graphic and colour combination, are purposeful and representative of the organizational mandate and strength, concern for the environment and its passion to serve and facilitate the stakeholders. Thus:

• The globe with its electrical impulses, colours and dynamism reflects the competitive, yet globalized arena where TDAP will endeavor to achieve its mission. It symbolizes increasingly the scope of TDAP’s business operations and the challenge to achieve its due share of world trade.
• The energetic bands that envelop the globe symbolize fingers of two human hands, held together to represent the dynamic and diversified range of goods and services available from Pakistan, produced with care and offered for the people of the world.
• The space between the bands speaks of the energy and desire to exceed the expectation of buyers and TDAP’s customer through quality and value of Pakistani products and services and also TDAP’s support and service.
• The color green represents the dominant color of the Pakistan flag and also connotes environmental balance and developmental progress of a nation.
• The elegant but solid slanted type font in black depicts the stable base supporting the revolving globe and securing hands. The tilt of the type denotes dynamism and purposeful momentum to the future of TDAP and Pakistan.
• The successor role of the organization is captured, for the transition period in the words ‘Formerly EPB’ hugging the ‘TDAP’ in the logo.